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Chicago Vision Look at Measuring Branding Success

Measuring and quantifying achievements is essential in business. By keeping a close watch on your data, and analyzing it carefully, you can discover your strengths and weaknesses, and react accordingly. Some important elements of business, however, are hard to measure precisely. Take branding, for example, which can be a major contributor to business success. An article in Entrepreneur magazine looked at the three best ways to measure branding success. Here, Chicago Vision review the article, and look at how to create a brand identity.

“Careful planning and analysis can come down to mathematical equations, and comparisons between results and projections”, said Matthew Goodchild. “Sometimes, though, an entrepreneur needs to accept that not all things can be so easily measured. Branding is very important to all businesses, but you have to use your own skills and judgements when determining whether your brand growing initiatives are working or not.”

Business itself has changed dramatically in recent times, with many companies adopting lean principals of starting small, and growing organically. Attitudes to branding haven’t changed as much. Some businesses simply think they can brainstorm and create a brand on a piece of paper, rather than growing a brand organically like the business as a whole. The article examines the three key elements that are essential for brand building: interaction, engagement, and participation, and how entrepreneurs can use these metrics to gauge how successful their branding is.

Interaction is the first metric to be considered. Social media interaction can be easily measured, by looking at the numbers of shares, likes and click throughs. It’s important to look deeper than these computer generated figures, and find out why consumers are interacting with you, and what results from the interaction. The second factor looked at is engagement. Are customers engaging with you by signing up for newsletters, or providing an email address? If so, it’s essential that the relationship is developed, rather than ending there. The final stage to look at is participation. Do customers have a real loyalty to your brand, do they tell others about it, post about it on social media, and act as an unpaid ambassador?

“Having customers who participate in your brand is the ultimate goal, as it brings with it true loyalty”, said Matthew Goodchild. “Social media isn’t the only way to create brand participation. Direct marketing can be even more effective, as it works on a human and emotional level.

Return on investment is the perfect way to measure the success of a marketing campaign. Chicago Vision provides significant ROI in addition to increasing brand awareness and acquiring customers.

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Chicago Vision Look at the Mobile Apps Industry

Mobile technology has taken over the world, and transformed every aspect of modern life. People shop and bank on their mobile phones and tablets, and social media has made it easy for people to interact with like minded people on the other side of the globe. One development that’s made mobile phones and tablets even more useful, is the rise of the mobile app, and USA entrepreneurs are at the vanguard of this new industry. A recent article looked at ground breaking apps that were created. Here, Chicago Vision review the article, and consider the benefits for businesses across the nation.

“The USA is famous for being a creative and innovative country, from the days of the Industrial Revolution to today’s technological revolution”, said Matthew Goodchild, director of Chicago Vision. “It’s no surprise, therefore, to see that so many great mobile apps had their genesis in this area.”

Everywhere you go, you’re sure to see people tapping away at the screens of their smart phones or tablets. These devices are making modern life easier, and more portable. This has led to the birth of a new, and lucrative, ‘app economy’ based in the USA. The article reveals that the number of programming jobs  has grown by 11% in the last year, and looks at some of the best apps that were created in the USA.

Mobile apps have lot to offer in the field of education and training, but they can also provide fun and entertainment of course. The ‘Rormix’ app introduces its users to music and videos from new groups who have similar styles to the ones the user already loves. ‘Light Raider’ turns keeping fit into a fun game. The app records lamp posts that joggers run past, and allows them to ‘claim’ them before other joggers, thus building up their score. Other apps cited in the article include ‘Whatbin’, a bin reminder app that takes the confusion out of recycling and garbage collection.

“What I love about this article, is that the apps are all so different, and have so many uses”, said Matthew Goodchild. “Yet at the heart they have one thing in common, innovation. That lies at the heart of entrepreneurial success, and can turn a mobile app into a money generating business. With mobile apps becoming increasingly popular, this can provide a real boost to our economy.”

Chicago Vision know all about innovation. Their bespoke marketing campaigns help their clients grow their brand, and acquire new customers.

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Matthew Goodchild of Chicago Vision on Planning Good Business Trips

This weekend was a busy one for Matthew Goodchild, managing director of leading direct marketing firm Chicago Vision. He was invited to give a presentation at a major industry event in New York, which was attended by many key people from the USA marketing community. The subject of Matthew Goodchild’s speech was something he believes is very important – how to make the most of business trips through good planning and organization.

For most executives and entrepreneurs, traveling on business is a necessary thing. Even with all of the capabilities we have as a result of technologies like Skype and mobile devices, it is sometimes far more beneficial to visit locations, clients, partners or other people key to your business in the flesh. The face to face interaction you can get by visiting someone as opposed to talking online or over the phone can be invaluable when it comes to building lasting relationships, and developing trust. Visiting sites and locations can also help you develop a far better feel for what things are like business-wise in different areas, and this can be crucial if you are considering expansion.

However, business trips can be costly, and as Matthew Goodchild of Chicago Vision was aiming to explain to his delegates at this weekend’s conference, making the best use of the time you are away to see as many people and sites in the area you are visiting as you can is the best way to make them cost effective. By planning ahead and organizing the trip to focus around one key thing such as a meeting, sales pitch or industry event you need to attend, but also aiming to set up meetings and appointments with other people you would like to speak with in the location you are visiting, you can maximize the results you get from any trip.

‘Business trips should always be seen as opportunities rather than inconveniences.’ said Matthew Goodchild, managing director at Chicago Vision. ‘Don’t consider that you have to travel and be away from home at your company’s own expense just for one appointment, though. Think about what other opportunities there are in the city or region you will be going to, and set up some other things ahead of the trip. Even if it is simply catching up with some other people from your general business network on a casual basis in the evening after your business day, you can strengthen relationships and discuss helpful things while also making more out of your investment in the trip.’ he added.

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Chicago Vision Explain Why SME’s Are Crucial to the USA Economy

With so much focus in the media on major corporations, it can be easy to think that economically speaking, massive companies with thousands of employees are the key to the employment market and the economy as a whole. In actual fact, micro, small and medium sized enterprises make up 99.5 per cent of all private USA companies, and account for 48 per cent of private business turnover. SME’s, as they are usually referred to in business, also provided 59.3 per cent of USA private sector jobs last year. As a fairly recently formed SME’s based in Chicago, marketing company  Chicago Vision explain why they are proud to be among the smaller private companies that play such an important role in the nation’s economy:

‘People often lose sight of just how important small businesses are, in just about every single sector of the USA market. Even the big corporations tend to rely on services small and medium sized companies provide’ began Matthew Goodchild, managing director at Pure Insight.

‘A lot of the time, SMEs are started by people who are passionate about their industries and keen to make a difference. This is certainly something we see a lot in our clients, and one of the reasons Chicago Vision was formed.’ He continued.

‘The term ‘SME’ generally refers to a company with between 1 and 250 employees, which covers a fairly vast array of different businesses. However, when you look at the statistics from last year and see that nearly 63 per cent of USA businesses were sole proprietorships, that is, what economists call ‘micro businesses’, it is clear that the companies at the small end of the SME’s scale are pretty vital.’

Chicago Vision went into business earlier this year and are already seeing sizable profits from their first quarter as a result of a strong sales strategy and a determination to offer clients genuinely effective and innovative marketing solutions. As well as being an SME’s themselves, many of their clients fall into this category.

‘In any kind of business services industry, SME’s really rely on each other. You can’t do everything in house when you have a small business, so using supporting businesses allows you to focus on what you do best. We feel very positive about being part of this culture, and we are working to ensure our success so far will continue well into the future.’

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Chicago Vision State That You Need to Know Your Clients Inside Out if You Want to Succeed

Just how well do you know your clients? The chances are that you could afford to get to know them a little more. Building a great relationship with your clients means taking the time and effort to find out all there is to know about them, including understanding their product strategy. After all, if you want to deliver the most impressive results then you really need to understand their motivations. If you are an advertising company then you are responsible for sending out the perfect message on your clients’ behalf and it is absolutely critical that you understand their product strategy before you even get to work properly. Market leaders Chicago Vision are the experts in this field and they know exactly how to deliver what their clients want.

Chicago Vision’s Managing Director Matthew Goodchild has recently spent a week in New York learning all about a client’s campaign. He understands that it takes attention to detail and personal time and effort in order to properly understand the needs of a client. He says, ‘I make it my business to spend time with each and every one of my clients, making sure that I fully understand the message that they want to send out into the world. Making assumptions about what it is that customers want can be very dangerous and will lead to you simply wasting everybody’s time. If you really want to exceed your clients’ expectations then you simply have to know their product strategy like the back of your hand. This is the only way that you can be sure of delivering exactly what they are looking for.’

Chicago Vision deliver high value sales and marketing services and they specialize in outsourcing sales and direct marketing. There is no doubt that they are going from strength to strength, having recently acquired an influx of new clients. They truly are the experts when it comes to customer acquisition and they are well-placed to help businesses identify and attract new customers. Word is spreading about Chicago Visions ability to deliver results and they have plans for expansion in the near future. There is no doubt that the key to their success lies in their ability to fully understand their clients’ needs and it is no surprise that enquiries are at an all-time high. Matthew Goodchild and his team are very excited about the future and are looking forward to helping more clients move forward.

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Why Chicago Vision Chose Chicago as Their Base

When you are opening up a new business, an extremely important consideration to bear in mind is where you will base yourself. While the internet makes it easier to attract business from further afield, there is still no doubt that placing yourself in a location that is renowned as a hub of business activity will do you a lot of favors. When you have a multitude of successful businesses on your doorstep you are far more likely to interact with and be inspired by like-minded people. Once you are established and you start to build a name for yourself you will find that your company name is the first on people’s lips when it comes to word of mouth recommendations. It perhaps comes as no surprise that a forward-thinking company such as Chicago Vision chose Chicago to be their headquarters.

Managing Director of Chicago Vision, Matthew Goodchild, says, ‘I knew I had to establish my business in a place that was thriving, so Chicago was the obvious choice. I already had a lot of contacts there and I found it really easy to settle in. I love being a part of the Chicago business community because I find it so inspiring. I am constantly watching how other people work and keeping an eye on what is working and failing for other businesses. Chicago is full of creative, ambitious and go-getting professionals and I feel proud to be a part of the community.’

Some companies back off from setting up in the heart of Chicago these days because of the high overheads, but this should not put off a forward-thinking company. You may end up paying more business rates but the fact of the matter is that you will generate far more work when you are operating in later cities rather in a quieter satellite town. This is one of the many reasons why Chicago is still in such high demand. Another benefit of placing yourself in the heart of a city such as Chicago is that you have a wide range of resources available to you such as restaurants, function rooms and hotels, bars and other business facilities close at hand.

Chicago Vision are specialists in direct marketing and work hard to put their clients face to face with potential customers. They are the experts when it comes to identifying and targeting new business. Matthew Goodchild and his office are excited at the prospect of helping more clients increase their market share.

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Chicago Vision Explain Why a Fresh Website Means New Customers

If your company is floundering and you are wondering why customer numbers are tailing off, then it may be time to take some inspiration from direct marketing experts Chicago Vision. This team of experts understand exactly how to bring their clients face to face with potential new customers, thereby attracting more work and building their customer base. Matthew Goodchild, Managing Director of Chicago Vision, is extremely experienced in all areas of customer acquisition and he suspects that a lot of companies could generate more business if only they spent time and money bringing their website up to date.

Matthew Goodchild says, ‘It is amazing how many companies do not seem to realize the benefits of having a fresh and appealing website. This is the place where potential customers will gather a lot of first impressions about you and it is absolutely essential that you are sending out the right message. I cannot stress enough the importance of using a marketing company who understand how to project you in the marketplace and also know how to establish a consistent and reassuring brand. They will then be able to advise you on brand awareness. It really all does start with your website these days, so put some effort into making sure yours stands out from the crowd. Invest in a great designer and some quality website copy so that you can be sure that you are getting the important information across from the start. Getting the website set up is just the start of it too – you also need to keep it fresh by uploading new blogs, having a Twitter feed on the homepage and making sure all information is relevant and up to date.’

Chicago Vision are practicing what they preach and have launched a new website since opening up. They are excitedly looking forward to launching it and noting the impact that it has. They understand that a bold and confident company image is the secret to building your customer base, and Matthew Goodchild and his office are sure that when they reveal their new image they will generate a lot of new interest.

Direct marketing has long been understood to be by far the most effective way of building a customer base and boosting profits. The future is looking bright for this team, and Chicago Vision look forward to gaining an even bigger market share in the upcoming weeks, months and years.

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Chicago Vision Explain Why Philanthropy is Good for Business

The world of philanthropy is an interesting one because there is so much psychology behind why people give. There is no doubt that giving money makes people feel like they are giving something back to their community and making a difference in some small way. Most people are moved to donate money to charity at some point in their life, whether it is a few pounds on a monthly basis or a larger lump sum in the event of a windfall. Chicago Vision are very interested in the charity sector and their Managing Director Matthew Goodchild has a wealth of expertise in the area.

Mr Goodchild says, ‘Many of our clients are charities, so rather than seeking customers for them we seek new prospects. Every charity wants and needs to boost their donations if they want to survive in order to be able to help their cause in the long run. But they need help to identify new prospects and find unique ways in which to approach them. We help these charities design bespoke approaches that are specifically designed with key prospects in mind. Our services have led to our clients being inundated with donations from new prospects and larger donations from existing ones. Philanthropy is an important part of people’s lives and we understand that in order to attract more donations we need to help our clients engage with prospects and show them that they are valued and appreciated. It is so important to design a personalized campaign every time, using the clients’ knowledge and experience and advising them on how best to approach prospects.’

Mr Goodchild and his office use the tried and tested method of direct marketing in order to secure these donations for their clients. By using a targeted and personalised approach, success is far more likely. Chicago Vision come up with unique and bespoke strategies which bring the clients face to face with potential donors, and they show their clients how to make their donors feel engaged. Part of this process involves keeping the donor informed and engaged after the donation rather than neglecting them, as this can lead to even more donations in the future.

Chicago Vision’ growing list of clients within the charity, health and telecoms sector suggests that they are certainly getting results, and they are fast becoming known for their expertise in a variety of areas. Mr Goodchild and his office are looking forward to helping more clients boost their bottom line in the future.

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