Chicago Vision Shares Why Apple is One of The Greatest, Innovative Brands

Many people always ask the question of “Why is Apple so successful?” For those particularly not in tune with any Apple products or technology, Apple has risen to become one of the leading companies in technology and future gadgets. “When we think of exceptionally great marketing and branding, instantly the example people should give is of Apple. The way they introduce products and innovatively come up with ways to capture their audience is phenomenal,” says Matthew Goodchild, managing director of Chicago Vision. We’re all aware of Apple’s history and Steve Jobs

Being one of the most influential figures ever. “It’s tough for other similar markets to compete with Apple and that’s because it is what it is for a reason,” mentions Matthew Goodchild of Chicago Vision. Recently Apple has launched three new iPhones and a bunch of other upgraded devices. They’ve launched the 8, 8 Plus and the best one — the X. This symbolizes the ten years that Apple had of release, and the X is a symbol of what they can do at their highest potential.

In an article on, the writer Tim Bajarin talks about various reasons for Apple being so successful. “Tim narrows it down to 6 points, and all of these points seem valid,” says Matthew Goodchild of Chicago Vision. Bajarin says, “The products have to be easy to use: Jobs was a stickler on this point. While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. This is what drove the company’s user-interface designs from Day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.” These are one of the points we agree with. Not only are the products easy to use, but their sophistication makes them appealing to buyers. They provide the best user experience along with the highest quality of technology in your hands.


Bajarin also states, “I can tell you that from my three decades of following Apple, it’s these six key principles that are what really makes it successful. And as long as it adheres to them, it’s pretty likely that Apple will continue to grow and command a relatively large share of the market in the company’s product categories where it competes.” “They have definitely shown that they can exceed beyond our expectation with releasing this X phone. We’re excited to see what’s more and appreciate that Apple paves the way for the technology world,” mentions Matthew Goodchild of Chicago Vision.