Strategic planning can help small and medium enterprises make the most of the resources they have, and achieve significant growth for themselves. An article from Search Engine Land gave eight tips for small businesses who are undertaking New Year business planning. Here, Chicago Vision reviews the article, and give another tip that can lead to real success in 2017.
“Small businesses are essential to the success of our economy as a whole, which is why it is was great to see so many entrepreneurs take their first steps into the world of business during the last year,” said Matthew Goodchild, director of Chicago Vision. “I believe that this trend will continue in 2016, as more people realize the benefits that running their own business can bring. This fascinating article will help them create an effective business strategy.”
Running a small business takes a lot of time and dedication, but it’s important to take a step back at the start of a year and see where your business is at, and where it can go. The article gives a series of tips that will help entrepreneurs create a more accurate and more effective business plan. The first and most important tip is to put aside more money for your marketing. Marketing spend isn’t dead money, as it helps to generate income that can grow your business. The second tip is also vitally important: create a straightforward and effective website. Update it regularly so that it will climb the search engine rankings, and make it easy to use and navigate, particularly since many users will be accessing it on a tablet or mobile phone.
Another related tip is to have a strong social media presence. Modern consumers love to use media, so you can use it to interact with them directly, and find out what makes them choose products or services. The final tip in the article is to monitor all the information that comes into your business and keep on top of your reports. This will allow you to assess your strengths and weaknesses, and ensure that you remain on target to achieve all the goals set down in your business plan.
“Creating a high-quality business strategy plan is certainly a good step for small businesses at the start of a year,” said Matthew Goodchild of Chicago Vision. “It’s also a good time to review your marketing plan or create a new one. By outsourcing your marketing requirements, you can gain a commercial advantage over businesses who follow the same advertising patterns year after year.”
Businesses can increase their brand presence through the marketing campaigns of Chicago Vision as they attract new customers, which helps enhance their client’s sales.