One of the aspects of marketing that draws a huge number of entrepreneurs is the fact that there is never a dull moment. No two clients will ever be the same and as a result, it is necessary to be adaptable to their specific needs. Unlike most jobs that require the same duties day in and day out, direct marketing requires a wide range of both knowledge and experience to excel in the field.
Matthew Goodchild, managing director of Chicago Vision knows what it means to be flexible. He has recently switched campaigns and is now on a huge telecoms client that necessitated adapting quickly to a new industry. Not only did the industry change but Matthew Goodchild also is promoting this client with an events based direct marketing strategy.
“Perhaps the main reason I love direct marketing is because I get to vary marketing approaches per the client. Direct marketing, through live face to face events, may not suit all clients so it isn’t always the campaign I am leading,” Matthew Goodchild says. “There are a number of disciplines within direct marketing and I love having the ability to switch up from time to time. Even so, I would say that events marketing is my passion because I get the opportunity to interface with a client’s prospects live which isn’t always possible in other disciplines.”
As a direct marketing firm, Chicago Vision knows that each client has specific marketing needs. They are proud to say that whatever a client needs, that’s just what they’ll get. This is important because so much of what they do is behind the scenes research and analysis. One client’s products may literally scream for being brought live to events whilst another client’s services just can’t be demonstrated in an events arena. What sets Chicago Vision above the competition is in their ability to adapt to each and every client’s needs.
However, there is another side to the coin in being adaptable. Not only is it necessary for direct marketers to be flexible in a client’s needs but as the outsourced sales force they need to be adaptable to the prospects needs as well. Direct marketing at live events gives them the edge because they are communicating face to face with prospects and can switch up their ‘pitch’ if they feel like they are getting nowhere with that particular person. “If there is any one qualification that is important in a direct marketer,” Matthew Goodchild concludes, “It’s the ability to be adaptable to all situations and all people.”