Chicago Vision Look At Making Every Working Minute Count

Chicago Vision Look At Making Every Working Minute Count

Chicago Vision understands that sometimes we wish there were more hours in the day, fortunately managing director Matthew Goodchild has shared with us, his top tips for controlling our productivity. There are a number of ways to make the most out of every minute of the day, here are a few simple hacks from Chicago-based, self-made entrepreneur Matthew Goodchild.

Waking up an hour earlier is a sure fire way to start the day off ahead of the game. You may not identify yourself as being a “morning person,” but once you experience the benefits of rising earlier and earning an extra hour in the day, you will become one. “Setting your alarm an hour earlier than most people will give you a head start and you will benefit from an extra hour of uninterrupted, peaceful work time and become a more optimistic person” explains Matthew Goodchild.

Secondly, Matthew Goodchild advises making a daily to-do list. Creating a daily list of realistic tasks to achieve every day will help you get more done in the day and in turn give you the feeling of accomplishment. However keep the list simple. “Your tasks don’t need to be massive jobs that will take hours to complete, micro tasks will eventually help you achieve those bigger goals” advises Matthew.
Ensure you have a system, having a system of organization will help you better prioritize and organize your current projects. Matthew Goodchild suggests “Visualizing your commitments will give you clarity, focus, and control. You can then prioritize and complete tasks in accordance to their importance and deadlines.”

Lastly, according to a study by Microsoft researchers, it takes the brain 15 minutes to re-focus after switching our attention to something else. So if you’re always being interrupted, it’s going to take you a long time to get your work done. Which is why scheduling in uninterrupted time is vital for getting the most out of every day.


Although staying focused is easier said than done, a helpful way to make sure you keep your mind on track is to allocate specified and uninterrupted time slots where you focus only on one project at a time. You may need to turn off your phone, close your office door or simply log out of your emails, as long as you create an environment where you are free to focus and direct your full attention to one thing only.

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Chicago Vision Host Exclusive Company Christmas Gala

Chicago Vision Host Exclusive Company Christmas Gala

This Christmas no expenses were spared as managing director Matthew Goodchild of Chicago Vision invited his team to celebrate the season with him in style. The Chicago Vision team were wined and dined by their company director as he hosted the companies party in one of Chicago downtown’s most exclusive venues.

The company Christmas party can be a true test for managing directors like Matthew Goodchild, as at the end of every year you’re popularity in the office, and your rating as a director is judged pretty much on the scale of the Christmas festivities that you throw for them.   Managing director Matthew Goodchild of innovative, Chicago-based marketing firm Chicago Vision spared no costs this year when he invited all of his colleagues to enjoy themselves and celebrate Christmas together at the exclusive Hyatt Regency O Hare Chicago. Formal dress code and fun on the agenda, Matthew, and his team enjoyed an abundance of fun and got dressed up to the tens to see in the special occasion.

Managing director Matthew Goodchild of Chicago Vision says, “Sharing the Christmas holiday with those you are building a career with is a very significant event. And as the company director, I have the opportunity to express my appreciation for all of their efforts by throwing and planning an impressive company Christmas party that they will remember for years to come.” All expenses paid for, Matthew has fantastic taste in venue, music, food and beverages, the team at Chicago Vision were spoilt as they celebrated Christmas with class.

Matthew Goodchild is very excited about the new year ahead, and he has set some tremendous goals for Chicago Vision. As expansions are on the horizon, this time next year we can expect to see the guest list double in size for the company Christmas party.

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Chicago Vision Look At The Negative Effect Your Comfort Zone Will Have On Your Business

Chicago Vision Look At The Negative Effects Your Comfort Zone Will Have On Your Business

Since joining the industry, managing director Matthew Goodchild of Chicago Vision has always put his fastest foot forward and not once raised his foot from the gas pedal. He knows what damaging effect, pausing on the grind can have on your business, or your personal development, and your rise to success. Here, Chicago Vision and managing director Matthew Goodchild, look at comfortability and how it will slow you down during success and ultimately, damage your business.

Due to the desire to stay within your comfort zone, people are so risk averse that they never give themselves the chance to push their own limits, unless they really do have to, but in that case, they will never truly know why, other than they had no choice but to do it. Perhaps you have never stayed within your comfort zone, maybe you’ve never even met yours, but since becoming a business owner, you may be finding yourself at a hault and stuck in the slow lane. Perhaps you have gotten comfortable, and you have, unfortunately, temporarily disembarked and checked out of the path to success.

“It’s so very easy to become halted when you have obtained your most desired goal. You stopped for probably, what seemed, just a brief moment to bask in your success, but maybe that was more than a few months ago now, possibly even longer. You have found your new comfort zone and sometimes without even realizing it,” explains Matthew Goodchild of Chicago Vision. “Entrepreneurs and business owners should do all they can to avoid comfort zones and embrace challenges, new goals, and ambitions, this will keep you aboard that road to success and, in turn, give you a happier and fulfilled life,” he says.

Cliche as it sounds, the first step, is acknowledging it, recognizing that you are, and have been stuck in this zone of complete comfortability, restriction and lack of desire to do anything risky. “By leaving the comfort zone behind, by beginning to embrace challenges again and aiming towards new goals, you move out of the comfort zone and into the ‘strength zone.’ This is where your skills and abilities can give you a competitive and fighting spirit and hunger to win the game again” says managing director, Matthew Goodchild of Chicago Vision.

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Chicago Vision on Using Every Resource Available to You as a Startup

Chicago Vision on Using Every Resource Available to You as a Startup

Every entrepreneur goes through a period of self-doubt, even though he or she may be amongst the most positive people on earth. However, those who make it through those moments of panic are the ones most likely to succeed in their endeavors, and they are also the ones who recognize fear for what it is so that it doesn’t interfere with their forward movement. Matthew Goodchild of Chicago Vision, premier Chicago marketing firm, explains that there are so many marketing resources available to startups that there is no reason to panic. No matter where you find your weakness in strategy lies, there is a tool or resource that can help you work through those rough moments.

“There are just so many marketing resources available that I would be hard-pressed to try to list them all, but there are a few that every startup should be familiar with.” Matthew Goodchild of Chicago Vision says, “But what I find that the area most entrepreneurs need help with is analysing what the competition is doing. Here I always recommend Change Detection because it is a tool that tracks a competitor’s strategies in marketing. Unfortunately, what I don’t recommend you do is copy those strategies. Not only will it, at some point, become apparent that you are copying their marketing strategies but you may have different needs. Your market may not be the same as the competitor’s even though you are in the same industry.”

Matthew Goodchild of Chicago Vision also calls attention to a tool called Google’s Customer Barometer. This resource is digital and in effect what it does is enable entrepreneurs to actually do a bit of experimenting, for free that is, in market research. “Just dabbling with this one tool enables our clients to see just how much effort we put into analyzing customer behavior so that we can more accurately plan our marketing strategies.

It is always good to learn as much as possible about marketing, Matthew Goodchild believes. This enables his clients to understand the various marketing strategies Chicago Vision employs when devising a marketing campaign. In this way, they become acutely aware of just how much effort it takes to organize a successful marketing campaign and what it takes to make things happen each step of the way. Also, it helps marketing execs to explain what it is they’d like to do because that strategy is better understood via the marketing tool. It never hurts to have well-informed entrepreneurs because they can recognize the value of strategic marketing and can learn much more from the simple resources available to them.

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Chicago Vision Look At The Benefits Of Tough Experiences

Chicago Vision Look At The Benefits Of Tough Experiences

As the saying goes, ‘tough times don’t last but tough people do’, Chicago Vision thinks self pity is a waste of time and we can learn some valuable lessons from using difficult times as a learning curve and avoiding similar situations in the future. Managing director Matthew Goodchild of Chicago Vision, feels that picking yourself up after a mishap, is the best way to learn from the lesson and it will take you closer to success.

Failure or tough experiences can be very beneficial for the future you and the future of your business, you should analyse what caused the situation to turn upside down and how it could possibly of been avoided. Once you can pinpoint these variables, and you have accepted your mistakes, as the business owner it will always come back to you to fix things for the company. You will be stronger as a person and as a business owner, accepting failure and seeing the positives amongst the web of negatives, is a real characteristic to have. This is character building in its strongest form. Making mistakes teaches us lessons, as entrepreneurs and as people. Most of the great business minds of history are risk-takers, because they realise that they will learn more from taking a risk and failing, than playing it safe.

At Chicago Vision we realise that everyone fears failure, to varying degrees, but research has shown that people who accept and learn from failure tend to fear it less. Each time you fail, you realise your own strength more and more, and it becomes easier for you to recover and get back on track. Managing director Matthew Goodchild of Chicago Vision says, “We do not view failure as ‘bad luck’ but as a fantastic opportunity to reevaluate, refuel and head right back into the fray, knowing what won’t work and what to avoid.” Like they always say, nobody successful ever achieved anything inside of their comfort zones.

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Chicago Vision - On Doing LinkedIn The Right Way

Chicago Vision On Doing LinkedIn The Right Way

The entrepreneurs of Chicago Vision know that your LinkedIn profile isn’t just a portal that looks like an online CV. Instead it reads more like a set of solutions and expertise that you can offer a company. When your connections come to check you out, they can see that you are a weapon of mass experience, and a bucket of talent. They see that you understand their needs and that you might be a credible partner for them. Chicago Vision advice LinkedIn users to season their profiles with up to date media, business articles, your photos, skills and recent achievements that reflect you, as a career god.

As an entrepreneur, building your professional image on LinkedIn, Chicago Vision suggest that you commit to your content. You obviously understand the value of world class content, otherwise you would not be a keen socialite, and you offer this to your networks and connections. You know your expected outcomes, you understand the demand for talent like yourself in your prospectus companies team. You should create content that shows your strengths in their industry and how your skills could be an asset to observing companies. Whether that’s regular LinedIn updates or longer posts, you create world class content to make sure that you stay front of mind with your prospective employers.

Here’s some awesome and notable trickery, as you have many talents, you’ve probably got several audiences watching your LinkedIn presence. Obviously not all of them will be interested in reading the same content, so to avoid being unfollowed for spamming that property firms with your top fashion picks for that month, you should take advantage of LinkedIn’s contact segmenting tool. Segment your contacts to make sure that they only get the content that’s relevant to them.

Lastly, Chicago Vision enjoy LinkedIn and all it’s advantages, and so should you. Above all else, you should make the process of developing meaningful relationships based on mutual benefits, an enjoyable one. As much as you love flaunting your qualifications and most recent volunteer work, you should have fun using LinkedIn as less of a resume, and more of a platform for sharing your knowledge and helping others solve their problems and maybe grab the attention of your dream job. For you, as an entrepreneur, this is where LinkedIn really comes into it’s own.

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Chicago Vision Examine the Philosophies of Successful Entrepreneurs

Chicago Vision Examine the Philosophies of Successful Entrepreneurs

Managing director Matthew Goodchild of Chicago Vision discusses with us some of his most sound advice when thinking philosophies in the eyes of a successful businessman, leader and entrepreneur. Matthew Goodchild has himself become a leader in his field and a respected self made entrepreneur who is consistently inspiring entrepreneur wannabes with his whittles success and ever growing belt of accomplishments. Matthew admits his outlook on life the philosophies he lives by are the string to his bow.

First and formost, Integrity always. Matthew Goodchild honours his word with value, if you want to be seen as a leader, keep your integrity and hold yourself accountable for all of your actions. “You will witness your growth in character when you understand what it means keep your integrity and respect your morals and beliefs. As a leader and businessman, you should be honest and value your word when leading by example and setting the standards for your mentees. Stay in integrity. Speak with intention. And treat others how you wish to be treated” advises managing director of Chicago Vision, Matthew Goodchild.

Matthew’s second most important philosophie which he practices daily is maintaining Gratitude and mindfulness. If you’ve set even one foot into the world of personal development, you’ll know the importance of gratitude.Think less negative and ungrateful thoughts and understand that things do not always go the way we intended, but there is always something to be grateful for, and when we are mindful of this, we will remain fulfilled and humble. “When you’re grateful for what you’ve already got, and don’t take your life for granted, you’ll be much happier. Start each day listing three things you’re thankful for. Give love to yourself, your family, your friends, your team and mentees. Appreciate life now, not later” explains Matthew Goodchild.

Mindfulness is your ability to listen to the Leader Within or more commonly known as your inner voice. In truth, eighty percent of being a leader is learning to lead yourself. Keep your mindset on point, stay in integrity, and appreciate what you have. Practice some of these habits, and create your own. If you stay consistent with them, your life and career will change for the better.

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Chicago Vision On Entrepreneurship - Risk or Gain?

Chicago Vision On Entrepreneurship – Risk or Gain?


You have probably once asked yourself the question of: Is entrepreneurship worth the risk? A lot of people seem to associate entrepreneurship with risk. You will hear friends and family mention the turnover ratio in business, or perhaps share stories of people they know who lost all their money in a failed startup. There are certainly many people who opt to not create a small business or build off their idea because they’re afraid of failure. Managing director and startup guru Matthew Goodchild discusses his thoughts and what he thinks is the right answer to that very question.

“Be brave, take risks and allow the unexpected into your life. There is no rewards or gains in life without a little risk” advises Matthew. The risk involved with creating a startup and small business is the first worry for many. But, if there is so much risk involved, why do entrepreneurs try anyway? Chicago vision believe  because it’s better to try and fail, than fail to try at all. When observing the success or unsuccessfulness of a start up, the cause is usually in the planning, goals, execution and business ethic. Successful or not, startups tend to set out and begin with a lot in common: a clear goal and knowledge of the business and competitors, the difference is whether they consistently keep abreast and work towards these guidelines. In both of the scenarios, there is unavoidable risk involved.

However, there is a large difference between the two businesses. The failed business took a larger risk by beginning without implementing a foolproof strategy. The successful start up still had to take risks, but the entrepreneur behind the business took calculated risks, making intelligent decisions, and thinking smart. It’s important to understand calculated risk

When you begin to build your startup business, you will hear how businesses can easily fail, especially when first starting out. This is undeniably true, however you can definitely put your business in prime position to succeed just by minimizing the bigger risks and focusing solely on the intelligent, calculated risks.

Startup expert Matthew Goodchild of Chicago Vision has spent his entire career taking smart risks to obtain maximum success. Matthew understands very well that where there is little risk there is only little reward, and he continues to make smart business risks in the interest of his startup. He compares calculated risk to baseball, “Each player can get up to bat and go for the home run. While this works for some, it won’t work for all so instead, A* players will look for individual hits that will eventually lead to strong scoring plays. The risk they take by going only for smaller plays will result in smaller chance of them failing to score at all” he explains.

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Chicago Vision - On What It Takes To Shoot big

Chicago Vision – On What It Takes To Shoot Big

Commonly, many entrepreneurs share an interest in a competitive sport, some often take part in, but it’s much more than just a hobby, it’s a part of the entrepreneurial life, it’s a part of their mentality and a natural instinct to win. Managing director Matthew Goodchild of Chicago Vision, is personally a great supporter of basketball and as an entrepreneur, he knows all too well about the strength and courage it takes to aim high and take as many shots as you can. Direct marketing specialist and self made entrepreneur Matthew Goodchild, looks at the parallels between shooting toward the hoop and shooting for success.

“We are trained to win the same, we play the game the same way. I encourage my team to remain consistent, when closing a sale, they must keep the ball in their court, remove obstacles, and always, always, take more than enough shots, more shots equal the more chances they have to hit their goals” says Matthew Goodchild of Chicago Vision.

There are  many similarities between the entrepreneur and the basketball player, the determination to win, the practise which goes into taking shots, the repetition and level of consistency developed to improve their strengths in the game and in the world of business world” explains Matthew. Here, Matthew Goodchild shares with us the similarities and mindset of basketball players and entrepreneurs, which he encourages his team of marketing specialists to adopt.

Winning Mindset

“You must adopt a winner’s mindset, remember, Muhammad Ali famously told himself, that he was a winner before he even knew it, and that allowed him to stay positive whilst making his dreams a reality” says Matthew Goodchild.  Sports people and entrepreneurs will experience both victories and defeat when aiming toward the target, but the true competitor realises that they need to remain focused on the long term goal, and consistently  ‘bounce back’, before trying again.

Take More Shots

“Failure to take a shot, is a missed opportunity. You may never know if that shot may have landed you exactly where you want to be, it may have taken you one step closer to your success. Michael Jordan has famously missed more than 900 shots throughout his career as a professional basketball player, but the most important thing, is that he took those 900 shots, he gave himself more chances to succeed and because of that, he is a winner” says Matthew Goodchild.

Physical and Spiritual Strength

Entrepreneurs across the world know how focused they are when they feel physically and mentally strong, and competitive sport is just as effective at energising the body and brain.

Increased Confidence

Basketball players and entrepreneurs who consistently take every shot given to them, gain an inner belief in their own ability to try and their chances of winning. “The more shots you make, under high pressure, the stronger and more confident you will become in your own ability, and you will think like a winner and the results will follow” explains managing director of Chicago Vision, Matthew Goodchild.


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Chicago Vision - Executive Leadership

Chicago Vision Examine the Valuable Lessons in Executive Leadership

Executives from all around the world pursue a variety of objectives and goals, but the underlying desire of each is very simple: what can be done in order to guarantee personal and corporate success? The world of marketing aims to provide consumers and clients with rational information on products and services, but the overall success of a business or brand is determined within the confines of the business itself. Fortunately, there are many stories and accounts available to executives that help master the techniques necessary in order to achieve this. Chicago Vision examined recently how clients can improve leadership skills and techniques while also building better relationships within the office.

Matthew Goodchild, Director of Chicago Vision, recently discussed with his team, the concept of executive leadership with clients. This was part of a greater collaborative session that regularly occurs in order to boost client-firm relations and clients’ chances for success. He noted that “in the world of business, a gut feeling is correct more often than many believe. In order to be successful, executives must avoid accepting advice at face value. It is always good to be open-minded and evaluate input from the office and other leaders, but inevitably, executive leadership is about making the decision on your own”.

Where executive leadership support is most crucial is in the realms of auxiliary departments. Matthew Goodchild explained that areas such as legal, human resources and financial/accounting each provide a lifeline to executives. Among services and information, these departments help guide executives in making smart business decisions that balance any legal ramifications, financial necessities and corporate culture. While executives must be resolute in the decisions made, departments such as these can help prevent executives from overshooting on objectives or initiatives that the company cannot realistically handle.

All industries need solid leadership in order to be successful and generate comprehensive relationships internally and externally. Executives have the ability to implement strategies that provide the ingredients for long-term success, but making the decisions must be the executive’s decision alone. Chicago Vision’s clients will continue to benefit from an array of comprehensive discussions, helping each executive make the best decisions in all aspects of business.


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