This weekend was a busy one for Matthew Goodchild, managing director of leading direct marketing firm Chicago Vision. He was invited to give a presentation at a major industry event in New York, which was attended by many key people from the USA marketing community. The subject of Matthew Goodchild’s speech was something he believes is very important – how to make the most of business trips through good planning and organization.
For most executives and entrepreneurs, traveling on business is a necessary thing. Even with all of the capabilities we have as a result of technologies like Skype and mobile devices, it is sometimes far more beneficial to visit locations, clients, partners or other people key to your business in the flesh. The face to face interaction you can get by visiting someone as opposed to talking online or over the phone can be invaluable when it comes to building lasting relationships, and developing trust. Visiting sites and locations can also help you develop a far better feel for what things are like business-wise in different areas, and this can be crucial if you are considering expansion.
However, business trips can be costly, and as Matthew Goodchild of Chicago Vision was aiming to explain to his delegates at this weekend’s conference, making the best use of the time you are away to see as many people and sites in the area you are visiting as you can is the best way to make them cost effective. By planning ahead and organizing the trip to focus around one key thing such as a meeting, sales pitch or industry event you need to attend, but also aiming to set up meetings and appointments with other people you would like to speak with in the location you are visiting, you can maximize the results you get from any trip.
‘Business trips should always be seen as opportunities rather than inconveniences.’ said Matthew Goodchild, managing director at Chicago Vision. ‘Don’t consider that you have to travel and be away from home at your company’s own expense just for one appointment, though. Think about what other opportunities there are in the city or region you will be going to, and set up some other things ahead of the trip. Even if it is simply catching up with some other people from your general business network on a casual basis in the evening after your business day, you can strengthen relationships and discuss helpful things while also making more out of your investment in the trip.’ he added.