Chicago Vision Look At The Benefits Of Tough Experiences

Chicago Vision Look At The Benefits Of Tough Experiences

Chicago Vision Look At The Benefits Of Tough Experiences

As the saying goes, ‘tough times don’t last but tough people do’, Chicago Vision thinks self pity is a waste of time and we can learn some valuable lessons from using difficult times as a learning curve and avoiding similar situations in the future. Managing director Matthew Goodchild of Chicago Vision, feels that picking yourself up after a mishap, is the best way to learn from the lesson and it will take you closer to success.

Failure or tough experiences can be very beneficial for the future you and the future of your business, you should analyse what caused the situation to turn upside down and how it could possibly of been avoided. Once you can pinpoint these variables, and you have accepted your mistakes, as the business owner it will always come back to you to fix things for the company. You will be stronger as a person and as a business owner, accepting failure and seeing the positives amongst the web of negatives, is a real characteristic to have. This is character building in its strongest form. Making mistakes teaches us lessons, as entrepreneurs and as people. Most of the great business minds of history are risk-takers, because they realise that they will learn more from taking a risk and failing, than playing it safe.

At Chicago Vision we realise that everyone fears failure, to varying degrees, but research has shown that people who accept and learn from failure tend to fear it less. Each time you fail, you realise your own strength more and more, and it becomes easier for you to recover and get back on track. Managing director Matthew Goodchild of Chicago Vision says, “We do not view failure as ‘bad luck’ but as a fantastic opportunity to reevaluate, refuel and head right back into the fray, knowing what won’t work and what to avoid.” Like they always say, nobody successful ever achieved anything inside of their comfort zones.

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Chicago Vision - On Doing LinkedIn The Right Way

Chicago Vision On Doing LinkedIn The Right Way

The entrepreneurs of Chicago Vision know that your LinkedIn profile isn’t just a portal that looks like an online CV. Instead it reads more like a set of solutions and expertise that you can offer a company. When your connections come to check you out, they can see that you are a weapon of mass experience, and a bucket of talent. They see that you understand their needs and that you might be a credible partner for them. Chicago Vision advice LinkedIn users to season their profiles with up to date media, business articles, your photos, skills and recent achievements that reflect you, as a career god.

As an entrepreneur, building your professional image on LinkedIn, Chicago Vision suggest that you commit to your content. You obviously understand the value of world class content, otherwise you would not be a keen socialite, and you offer this to your networks and connections. You know your expected outcomes, you understand the demand for talent like yourself in your prospectus companies team. You should create content that shows your strengths in their industry and how your skills could be an asset to observing companies. Whether that’s regular LinedIn updates or longer posts, you create world class content to make sure that you stay front of mind with your prospective employers.

Here’s some awesome and notable trickery, as you have many talents, you’ve probably got several audiences watching your LinkedIn presence. Obviously not all of them will be interested in reading the same content, so to avoid being unfollowed for spamming that property firms with your top fashion picks for that month, you should take advantage of LinkedIn’s contact segmenting tool. Segment your contacts to make sure that they only get the content that’s relevant to them.

Lastly, Chicago Vision enjoy LinkedIn and all it’s advantages, and so should you. Above all else, you should make the process of developing meaningful relationships based on mutual benefits, an enjoyable one. As much as you love flaunting your qualifications and most recent volunteer work, you should have fun using LinkedIn as less of a resume, and more of a platform for sharing your knowledge and helping others solve their problems and maybe grab the attention of your dream job. For you, as an entrepreneur, this is where LinkedIn really comes into it’s own.

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Chicago Vision Examine the Philosophies of Successful Entrepreneurs

Chicago Vision Examine the Philosophies of Successful Entrepreneurs

Managing director Matthew Goodchild of Chicago Vision discusses with us some of his most sound advice when thinking philosophies in the eyes of a successful businessman, leader and entrepreneur. Matthew Goodchild has himself become a leader in his field and a respected self made entrepreneur who is consistently inspiring entrepreneur wannabes with his whittles success and ever growing belt of accomplishments. Matthew admits his outlook on life the philosophies he lives by are the string to his bow.

First and formost, Integrity always. Matthew Goodchild honours his word with value, if you want to be seen as a leader, keep your integrity and hold yourself accountable for all of your actions. “You will witness your growth in character when you understand what it means keep your integrity and respect your morals and beliefs. As a leader and businessman, you should be honest and value your word when leading by example and setting the standards for your mentees. Stay in integrity. Speak with intention. And treat others how you wish to be treated” advises managing director of Chicago Vision, Matthew Goodchild.

Matthew’s second most important philosophie which he practices daily is maintaining Gratitude and mindfulness. If you’ve set even one foot into the world of personal development, you’ll know the importance of gratitude.Think less negative and ungrateful thoughts and understand that things do not always go the way we intended, but there is always something to be grateful for, and when we are mindful of this, we will remain fulfilled and humble. “When you’re grateful for what you’ve already got, and don’t take your life for granted, you’ll be much happier. Start each day listing three things you’re thankful for. Give love to yourself, your family, your friends, your team and mentees. Appreciate life now, not later” explains Matthew Goodchild.

Mindfulness is your ability to listen to the Leader Within or more commonly known as your inner voice. In truth, eighty percent of being a leader is learning to lead yourself. Keep your mindset on point, stay in integrity, and appreciate what you have. Practice some of these habits, and create your own. If you stay consistent with them, your life and career will change for the better.

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Chicago Vision On Entrepreneurship - Risk or Gain?

Chicago Vision On Entrepreneurship – Risk or Gain?


You have probably once asked yourself the question of: Is entrepreneurship worth the risk? A lot of people seem to associate entrepreneurship with risk. You will hear friends and family mention the turnover ratio in business, or perhaps share stories of people they know who lost all their money in a failed startup. There are certainly many people who opt to not create a small business or build off their idea because they’re afraid of failure. Managing director and startup guru Matthew Goodchild discusses his thoughts and what he thinks is the right answer to that very question.

“Be brave, take risks and allow the unexpected into your life. There is no rewards or gains in life without a little risk” advises Matthew. The risk involved with creating a startup and small business is the first worry for many. But, if there is so much risk involved, why do entrepreneurs try anyway? Chicago vision believe  because it’s better to try and fail, than fail to try at all. When observing the success or unsuccessfulness of a start up, the cause is usually in the planning, goals, execution and business ethic. Successful or not, startups tend to set out and begin with a lot in common: a clear goal and knowledge of the business and competitors, the difference is whether they consistently keep abreast and work towards these guidelines. In both of the scenarios, there is unavoidable risk involved.

However, there is a large difference between the two businesses. The failed business took a larger risk by beginning without implementing a foolproof strategy. The successful start up still had to take risks, but the entrepreneur behind the business took calculated risks, making intelligent decisions, and thinking smart. It’s important to understand calculated risk

When you begin to build your startup business, you will hear how businesses can easily fail, especially when first starting out. This is undeniably true, however you can definitely put your business in prime position to succeed just by minimizing the bigger risks and focusing solely on the intelligent, calculated risks.

Startup expert Matthew Goodchild of Chicago Vision has spent his entire career taking smart risks to obtain maximum success. Matthew understands very well that where there is little risk there is only little reward, and he continues to make smart business risks in the interest of his startup. He compares calculated risk to baseball, “Each player can get up to bat and go for the home run. While this works for some, it won’t work for all so instead, A* players will look for individual hits that will eventually lead to strong scoring plays. The risk they take by going only for smaller plays will result in smaller chance of them failing to score at all” he explains.

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Chicago Vision - On What It Takes To Shoot big

Chicago Vision – On What It Takes To Shoot Big

Commonly, many entrepreneurs share an interest in a competitive sport, some often take part in, but it’s much more than just a hobby, it’s a part of the entrepreneurial life, it’s a part of their mentality and a natural instinct to win. Managing director Matthew Goodchild of Chicago Vision, is personally a great supporter of basketball and as an entrepreneur, he knows all too well about the strength and courage it takes to aim high and take as many shots as you can. Direct marketing specialist and self made entrepreneur Matthew Goodchild, looks at the parallels between shooting toward the hoop and shooting for success.

“We are trained to win the same, we play the game the same way. I encourage my team to remain consistent, when closing a sale, they must keep the ball in their court, remove obstacles, and always, always, take more than enough shots, more shots equal the more chances they have to hit their goals” says Matthew Goodchild of Chicago Vision.

There are  many similarities between the entrepreneur and the basketball player, the determination to win, the practise which goes into taking shots, the repetition and level of consistency developed to improve their strengths in the game and in the world of business world” explains Matthew. Here, Matthew Goodchild shares with us the similarities and mindset of basketball players and entrepreneurs, which he encourages his team of marketing specialists to adopt.

Winning Mindset

“You must adopt a winner’s mindset, remember, Muhammad Ali famously told himself, that he was a winner before he even knew it, and that allowed him to stay positive whilst making his dreams a reality” says Matthew Goodchild.  Sports people and entrepreneurs will experience both victories and defeat when aiming toward the target, but the true competitor realises that they need to remain focused on the long term goal, and consistently  ‘bounce back’, before trying again.

Take More Shots

“Failure to take a shot, is a missed opportunity. You may never know if that shot may have landed you exactly where you want to be, it may have taken you one step closer to your success. Michael Jordan has famously missed more than 900 shots throughout his career as a professional basketball player, but the most important thing, is that he took those 900 shots, he gave himself more chances to succeed and because of that, he is a winner” says Matthew Goodchild.

Physical and Spiritual Strength

Entrepreneurs across the world know how focused they are when they feel physically and mentally strong, and competitive sport is just as effective at energising the body and brain.

Increased Confidence

Basketball players and entrepreneurs who consistently take every shot given to them, gain an inner belief in their own ability to try and their chances of winning. “The more shots you make, under high pressure, the stronger and more confident you will become in your own ability, and you will think like a winner and the results will follow” explains managing director of Chicago Vision, Matthew Goodchild.


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Chicago Vision - Executive Leadership

Chicago Vision Examine the Valuable Lessons in Executive Leadership

Executives from all around the world pursue a variety of objectives and goals, but the underlying desire of each is very simple: what can be done in order to guarantee personal and corporate success? The world of marketing aims to provide consumers and clients with rational information on products and services, but the overall success of a business or brand is determined within the confines of the business itself. Fortunately, there are many stories and accounts available to executives that help master the techniques necessary in order to achieve this. Chicago Vision examined recently how clients can improve leadership skills and techniques while also building better relationships within the office.

Matthew Goodchild, Director of Chicago Vision, recently discussed with his team, the concept of executive leadership with clients. This was part of a greater collaborative session that regularly occurs in order to boost client-firm relations and clients’ chances for success. He noted that “in the world of business, a gut feeling is correct more often than many believe. In order to be successful, executives must avoid accepting advice at face value. It is always good to be open-minded and evaluate input from the office and other leaders, but inevitably, executive leadership is about making the decision on your own”.

Where executive leadership support is most crucial is in the realms of auxiliary departments. Matthew Goodchild explained that areas such as legal, human resources and financial/accounting each provide a lifeline to executives. Among services and information, these departments help guide executives in making smart business decisions that balance any legal ramifications, financial necessities and corporate culture. While executives must be resolute in the decisions made, departments such as these can help prevent executives from overshooting on objectives or initiatives that the company cannot realistically handle.

All industries need solid leadership in order to be successful and generate comprehensive relationships internally and externally. Executives have the ability to implement strategies that provide the ingredients for long-term success, but making the decisions must be the executive’s decision alone. Chicago Vision’s clients will continue to benefit from an array of comprehensive discussions, helping each executive make the best decisions in all aspects of business.


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Chicago Vision - Why it Pays to Think Big

Chicago Vision Explains Why It Pays to Think Big

Anyone who was tuned into this year’s Euros that crescendoed to an exciting finish when Portugal’s slow but steady path to the UEFA trophy ended in triumph can see how thinking big paid off in the end. Many entrepreneurs see this as a lesson to be learned in setting goals because no one really expected this team to lift that trophy so soon after a coaching change in 2014. Chicago Vision, a Chicago based marketing firm, explains how this is a lesson in thinking big in the long run while setting short and medium range goals. Here is what the company’s director, Matthew Goodchild, says about thinking big.

“When Portugal faced France with a new coach in the very arena they eventually won the trophy in, they lost that first match. Fernando Santos (the new coach) told his team that they should have one goal and that would be to return to this very field in 2016 to take home the trophy, and as history has it, they did just that. Entrepreneurs should learn a lesson from this. Every defeat doesn’t need to be the end of the road. Life isn’t a fairy tale where everything you ever wanted is handed to you. You have to work hard for what you get, plan for short and medium range goals and let your passion shine through every move you make. Defeat isn’t an option if you want to succeed.”

Once you have your goals set, it’s time to communicate with the team what you expect from them and how you envision meeting those goals. Yes, everyone has a part to play and it will take a team effort but it also takes the vision and dedication of the team leader and that would be you as the entrepreneur, the director of your company. It will also take a skill set that may take a bit of polishing on your part. If you want to lead your team to victory in the business world, you need to learn to be a good manager. It is said that a team is only as good as its coaches and this is true in the world of business as well. Develop your personnel management skills and your unity as a team will become stronger by the day.

It is fun and exhilarating to watch the underdog take home the trophy and the same is true in the world of business. Any small company can reach new heights in their field by plotting out a course, setting goals, working with passion and following the direction of their leaders. By working together with passion to meet those goals you will begin to function as a single unit and that’s what it takes to reach the top – strength in numbers. Let this year’s Team Portugal victory be a guiding light as you lead your forward. As an entrepreneur you think big, you have a vision just like Coach Santos had, now as a team leader, lead your crew to victory.

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Chicago Vision - Meets Peoria

Chicago Vision Meets Peoria Illinois.

The most important part to our business is the relationship between us and our clients. Matthew Goodchild, Directing Manager of Chicago Vision is very excited to be given the green light by one of their top clients in telecommunications to expand the marketing campaign and expand their location to Peoria Illinois, where they have sourced a whopping fifteen new retail venues.

“Our client has shown overwhelming confidence in us and our service, this is an exciting time, day by day we grow to new lengths, side by side with our clients”, Matthew explains. Market experts Chicago Vision are leaders in their field. Based in Chicago but operating nationally they use direct marketing techniques to great success.

With a population of 115,007, Peoria is the largest city along the Chicago river and the 117th largest television market in the United States. “Peoria is an exciting location for us and our client, we have been promoting their brand with an events based direct marketing strategy for some time now and so this new territory will give us the opportunity to attract new custom in a fresh environment” explains Matthew.

Territory Management is key to running a successful marketing campaign, territories can be defined on the basis of geography, sales potential, and other factors like household income. We have secured several exclusive venues for our representatives to market our clients brand, these venues are chosen based on their size and average footfall. These variables are important so that we can talk to and promote our clients product to a minimal 100 people per day.

The telecommunications industry is soaring and Chicago Vision are leaders in this field. Telecoms marketing continues to be at the epicentre for innovation and growth, giving Chicago Vision the opportunity for expansion and creativity. “We are growing in a fast paced and competitive industry, we are always trying and testing new techniques, this is why we are very excited about all of the new possibilities and things we are going to learn in Peoria” explains Matthew.

Chicago Vision are expanding at an incredible pace, the excitement runs high and as always the relationship between their clients will continue to experience new heights.

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Chicago Vision - Flexible Marketing

Chicago Vision on the Importance of Flexibility in Marketing

One of the aspects of marketing that draws a huge number of entrepreneurs is the fact that there is never a dull moment. No two clients will ever be the same and as a result, it is necessary to be adaptable to their specific needs. Unlike most jobs that require the same duties day in and day out, direct marketing requires a wide range of both knowledge and experience to excel in the field.


Matthew Goodchild, managing director of Chicago Vision knows what it means to be flexible. He has recently switched campaigns and is now on a huge telecoms client that necessitated adapting quickly to a new industry. Not only did the industry change but Matthew Goodchild also is promoting this client with an events based direct marketing strategy.


“Perhaps the main reason I love direct marketing is because I get to vary marketing approaches per the client. Direct marketing, through live face to face events, may not suit all clients so it isn’t always the campaign I am leading,” Matthew Goodchild says. “There are a number of disciplines within direct marketing and I love having the ability to switch up from time to time. Even so, I would say that events marketing is my passion because I get the opportunity to interface with a client’s prospects live which isn’t always possible in other disciplines.”


As a direct marketing firm, Chicago Vision knows that each client has specific marketing needs. They are proud to say that whatever a client needs, that’s just what they’ll get. This is important because so much of what they do is behind the scenes research and analysis. One client’s products may literally scream for being brought live to events whilst another client’s services just can’t be demonstrated in an events arena. What sets Chicago Vision above the competition is in their ability to adapt to each and every client’s needs.


However, there is another side to the coin in being adaptable. Not only is it necessary for direct marketers to be flexible in a client’s needs but as the outsourced sales force they need to be adaptable to the prospects needs as well. Direct marketing at live events gives them the edge because they are communicating face to face with prospects and can switch up their ‘pitch’ if they feel like they are getting nowhere with that particular person. “If there is any one qualification that is important in a direct marketer,” Matthew Goodchild concludes, “It’s the ability to be adaptable to all situations and all people.”

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Chicago Vision - Return on investment

Chicago Vision Asks are you Getting Good Return on Your Investment

When it comes to investments, many businesses simply are not getting the return that they are looking for. However, a good return on investment can significantly improve your bottom line and it’ll also help you stay ahead of all of your competitors. If you have not already done so then it is definitely time to employ the services of a financial advisor who can review your investment portfolio and advise you on areas where you could stand to make far more money than you currently do. Chicago Vision agrees that clever investment can really help you to raise your game and it’ll give you more cash to play with so you can start thinking about expansion.

Matthew Goodchild, Managing Director of Chicago Vision, understands this only too well as his has personal experience of getting a good return on investment. This has helped him to continually grow his company to the point where she is well-known for being a leader in his field. Chicago Vision specialise in customer acquisition – a process whereby you are given a bespoke, tailored direct marketing strategy that allows you to identify and come face to face with genuine potential customers. This is a formula that has been proven to work time and time again, and Chicago Vision are living proof of this. Matthew Goodchild says, ‘The success of my company is thanks in no small part to the effectiveness of the direct marketing strategy. Putting clients face to face with potential new customers allows them to increase leads and ultimately increase their customer base. This is great for business and it allows them to thrive, constantly striving forward and gaining a larger market share.’

Based in Chicago, Chicago Vision has enjoyed watching the company steadily grow ever since.  Dedicated professional ISA’s are committed to providing reliable and consistent results and they have never been busier. It seems that direct marketing is in great demand by businesses across all different kinds of industries and sectors and Chicago Vision are leading the field thanks to their expertise and experience.

Looking to to the success that Chicago Vision has had over the past couple years, one can see that it is down to collaboration, communication and consistency with all relevant stakeholders.

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